MBI's Sales Strategy Is Based on Having Its Sales Representatives

question 145

Multiple Choice

MBI's sales strategy is based on having its sales representatives take the time to make the effort to develop lasting relationships with their customers.The focus is on obtaining a thorough understanding of the needs of each customer so that the representatives can provide practical ways to meet these needs using MBI's products and services.This is an example of which of the following?

• A)customer advocacy
• B)tactical promotion
• C)pre-emptive selling
• D)consultative selling

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Definitions:

Skill

The ability to perform tasks with expertise, typically acquired through practice or training.

Downward Move

Assignment of an employee to a position with less responsibility and authority.

In-basket Exercises

A simulation exercise used in assessment centers, mimicking the workload and decision-making challenges faced in a job.