When B2B Marketers Divide the Market Based on the Characteristics

question 176

Multiple Choice

When B2B marketers divide the market based on the characteristics of customers, what type of segmentation are they using?

• A) product-use market segmentation
• B) demographic segmentation
• C) psychographic segmentation
• D) customer-based market segmentation

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Definitions:

Heterozygous

Having two different alleles at the same locus on homologous chromosomes.

Homozygous Dominant

A genetic condition where an individual has two copies of the same dominant allele for a particular trait.

Homozygous Recessive

A genetic condition where an individual has inherited two identical recessive alleles for a specific trait.

Restriction Enzymes

Enzymes used in molecular biology to cut DNA at specific sequences, allowing for DNA manipulation.