What Becomes Apparent When Comparing the Marketing Approaches of B2C

question 129

Multiple Choice

What becomes apparent when comparing the marketing approaches of B2C marketers with those of B2B marketers?

• A) B2C and B2B marketers actually use virtually identical approaches to segment their markets, with both focusing primarily on benefit and behavioural factors.
• B) Both B2C and B2B marketers usually segment their markets, but they use somewhat different strategies for doing so.
• C) B2C marketers usually try to appeal to a mass market, but most B2B marketers break their markets into distinct segments based on geographic and psychographic factors.
• D) Most B2C marketers must segment their market, but most B2B marketers must sell to a mass market.

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Definitions:

Tender Delivery

The process of submitting goods for acceptance under the terms of a contract, specifically in a manner that conforms to the agreement's requirements.

Reasonable Hours

A period deemed acceptable or typical for work, activity, or operation, often within the context of employment or service provision.

Reasonable Period

A time frame considered to be fair and appropriate under the circumstances, often used in legal and contractual contexts.

Bailee

A bailee is a person or entity that temporarily holds property under a bailment agreement, in which physical possession but not ownership of personal property is transferred from one party (the bailor) to another (the bailee) for a specified purpose.