Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line

question 2

Multiple Choice

Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink on the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging. 
-(Scenario 1-2) To help build brand awareness,customer preference,and loyalty,Chug Enterprises plans a coordinated campaign using a variety of tools such as advertising in mass media,direct marketing,and Internet advertising.This process of combining coordinated communication to help customers identify and evaluate the relevance of Chug Enterprise's products to their lives and value systems is known as ________.

• A) brand extension 
• B) integrated brand promotion 
• C) advocacy advertising 
• D) institutional advertising

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Definitions:

Original

Pertaining to the first or earliest form of something, or being an authentic creation not derived from anything else.

Federal Jurisdiction

Refers to the legal scope within which federal courts in the United States have the authority to hear and decide cases.

State Jurisdiction

The authority given to a state to govern or legislate over certain matters within its territorial boundaries.

Exclusive

Refers to something that is limited to certain people, groups, or areas, often meaning it's not shared or distributed freely.