_____ Was Established by the Better Business Bureau to Evaluate

question 10

Multiple Choice

_____ was established by the Better Business Bureau to evaluate ads directed at children based on guidelines that encourage sensitivity to their level of sophistication and knowledge,as well as emphasis on positive social traits such as friendship and kindness.

• A) The Family Research Council 
• B) The Children's Food and Beverage Advertising Initiative 
• C) The Children's Advertising Review Unit 
• D) The Children's Television Act

---

Definitions:

Net Present Value

The calculation of the current value of a series of future cash flows by applying a discount rate, used to assess the profitability of an investment.

Financial Break-even Point

The level of revenue exactly sufficient to cover all fixed and variable costs, resulting in neither profit nor loss.

Required Return

The minimum expected return an investor anticipates or requires from an investment to compensate for its risk.