The McDonald's Team Aligned Its Marketing Mix in a Design

question 77

Multiple Choice

The McDonald's team aligned its marketing mix in a design that would represent a particular identity,showcasing certain themes and value,and shaped to gain distinctive approval from parents.This demonstrates the process of ______.

• A) switching. 
• B) commoditization. 
• C) segmenting. 
• D) singularization.

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Definitions:

Product Focus

A facility organized around products; a product-oriented, high-volume, low-variety process.

Goods

Items that are produced for sale or use, often tangible commodities.

Intermittent Process

A production process characterized by irregular or non-continuous production runs, often used for custom jobs or products with variable demand.

Job Shop

A manufacturing operation that produces small batches of customized products, each requiring a unique set-up and workflow.