Scenario 6-2 Sunshine Meals Inc. Is a Company That Sells Breakfast Foods

question 78

Multiple Choice

Scenario 6-2
Sunshine Meals Inc. is a company that sells breakfast foods such as cereals, pancake mixes, etc. The company conducts a study to segment its consumers. It finds that segment A consists of a small group of individuals who purchase four boxes of the brand's cereal every week. The average user consumes one box every week. It targets segment A by providing them with samples of other Sunshine products with the purchase of one box.Segment B consists of a large number of college students and individuals who have recently begun living on their own, and require readymade mixes as their breakfast solution. It targets these consumers by providing more variety with pancakes and waffle mixes. Segment C consists of consumers who are not consistent buyers; targeting these consumers could prove a loss for the company.
-(Scenario 6-2) Which of the following marketing strategies is more likely to have been used by the company to target segment B users? 

• A) Niche marketing 
• B) Geographic segmentation marketing 
• C) Ambush marketing 
• D) Point-of-entry marketing

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Definitions:

Parallel Step

In processes or instructions, a stage that runs simultaneously with another or follows the same pattern.

Legal Jeopardy

Legal jeopardy refers to a situation where a person or entity is at risk of facing legal prosecution or legal consequences.

Three-Step Writing Plan

A structured approach to writing that includes planning, writing, and completing to ensure clarity and purpose.

Claim Message

A communication from a customer or client asserting a right or demand for a benefit, refund, or compensation due to perceived faults or dissatisfaction.