Folgers Coffee Focuses on Graduates and Newlyweds in Advertising,as They

question 8

Multiple Choice

Folgers coffee focuses on graduates and newlyweds in advertising,as they are the next generation of coffee-drinkers at home.This campaign is an example of: 

• A) ambush marketing. 
• B) guerilla marketing. 
• C) heavy-user-focused marketing. 
• D) point-of-entry marketing.

Recognize discriminative stimuli and their role in operant conditioning.

Demonstrate knowledge of B.F. Skinner's views on behavior, control, and the role of environmental consequences.

Understand the process of extinction in operant conditioning and factors that influence its occurrence.

Apply the concept of the Premack Principle in modifying behavior.

---

Definitions:

Friction Discs

The driven discs in a clutch pack. Most heavy-duty truck chassis use double friction discs. These would be clamped between the clutch pressure plate/intermediate plate/flywheel when the clutch was engaged.

Grooving

The process of cutting narrow slots or grooves on a surface, often for the purpose of installing something or to enhance the surface's properties.

Automatic Transmission

A type of transmission in vehicles that automatically changes gear ratios as the vehicle moves, requiring no driver intervention to change gears manually.

Clutch Plates

Components in a clutch assembly, which, when pressed together, transmit power from the engine to the gearbox.