Scenario 6-1 Headquartered in Boston, Gillette Is a World Leader in Male

question 62

Multiple Choice

Scenario 6-1
Headquartered in Boston, Gillette is a world leader in male grooming, a category that includes blades, razors, and shaving preparations. Several years ago, Gillette announced the launch of two new high- performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors were Venus Vibrance, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporated technological and design enhancements to better address the specific shaving needs of women, and will build on current market segments. More recently the company has launched Venus Embrace, the first five-blade women's razor, with the tagline, "Reveal the Goddess in You." According to its website, at one point there 40 million women using Venus products.
-(Scenario 6-1) According to the information provided here,Gillette has identified market segments along lines.

• A) benefit 
• B) demographic 
• C) geographic 
• D) usage pattern

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Definitions:

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and internal conflicts.

Displacement

In psychology, a defense mechanism where an individual redirects emotional impulses from a real object to a safer substitute target.

Sublimation

A defense mechanism where socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior.

Denial

A psychological defense mechanism where an individual refuses to accept reality or facts, thereby avoiding facing uncomfortable emotions.