A Powerful Value Proposition in Many Situations Includes Functional,emotional,and Self-Expressive

question 61

Multiple Choice

A powerful value proposition in many situations includes functional,emotional,and self-expressive benefits, 

• A) though there is only one basis for market segmentation. 
• B) though it is not easy to reflect all three aspects in one single ad. 
• C) all of which must be included in a given headline. 
• D) though it only applies to services.

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Definitions:

Functionalist

A sociological approach that sees society as a complex system whose parts work together to promote solidarity and stability.

Territorial Commissioner

The federal government’s representative in each of Canada’s three territories.

Nunavut

A territory in northern Canada formed in 1999, known for its indigenous Inuit population and vast, remote landscapes.

Utopian Communities

Idealized or visionary communities that aim to create a perfect society through shared values and communal living.