The Value of Account Planning Is

question 41

Multiple Choice

The value of account planning is: 

• A) in the knowledge about consumer research and consumer behavior on the agency team working to create advertising and choose media on behalf of clients. 
• B) that it is cheaper than other forms of ad testing. 
• C) that it is versatile enough to be used for many different kinds of ads. 
• D) its availability to consumers as they respond to the ad being tested.

---

Definitions:

Lens

A transparent optical device used to converge or diverge transmitted light and to form images.

Visual Acuity

The clarity or sharpness of vision, a measure of how well a person can see details at a distance.

Iris

The colored part of the eye surrounding the pupil, which controls the amount of light that enters the eye by adjusting the size of the pupil.

Cornea

The transparent front part of the eye that covers the iris, pupil, and anterior chamber, contributing to the eye's ability to focus visual images.