Scenario 7-5 The Solutions Group Is a Combination of Companies That Helps

question 66

Multiple Choice

Scenario 7-5
The Solutions Group is a combination of companies that helps clients better understand their target markets through creative research approaches. It has learned that many people have become quite adept at filtering out advertising messages and therefore do not respond to traditional research instruments such as surveys. The Solutions Group says that there must be a "research revolution" based on true dialogues with consumers, not one-way monologues often seen in traditional surveys.
-(Scenario 7-5) The Solutions Group likes to ask its clients' potential customers a wide variety of questions so they can share their thoughts about themselves,their lives,and all the daily elements that are important to them.What type of research does this represent? 

• A) Dialogue balloon 
• B) Frame-by-frame 
• C) Projective 
• D) Lifestyle

---

Definitions:

Superficial Burn

A burn affecting only the outer layer of skin, causing pain, redness, and swelling, but not blistering.

Classification

The systematic arrangement in groups or categories according to established criteria.

Burn

An injury to flesh caused by heat, chemicals, electricity, radiation, or other external sources.

Alkalines

Substances having a pH greater than 7, often referred to as bases, and can neutralize acids.