The First Brand Name That Consumers Remember When a Particular

question 56

Multiple Choice

The first brand name that consumers remember when a particular category of products is mentioned is said to have _____ awareness.

• A) evoked set 
• B) point-of-purchase 
• C) top of mind 
• D) direct response

---

Definitions:

Variable Costing

An accounting method that only includes variable production costs (direct materials, direct labor, and variable manufacturing overhead) in product costs, with fixed overhead expenses treated as period costs.

Units Manufactured

The total number of completed units produced by a manufacturing process during a specific period.

Variable Costing

A costing method in which variable manufacturing costs are included in product costs, while fixed manufacturing costs are treated as period expenses.

Fixed Factory Overhead

Indirect manufacturing costs that remain constant regardless of the level of production, such as rent, insurance, and salaries of certain managers.