Humorous Versions of Advertisements Usually Prove to Be Less Persuasive

question 57

True/False

Humorous versions of advertisements usually prove to be less persuasive than non-humorous versions of the same ad.

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Definitions:

Declining Percentage

A decrease in the proportion or ratio of a quantity relative to a whole or to other relevant quantities over a specified period.

Self-Actualization Theory

A concept in humanistic psychology that represents the realization of a person's potential, self-fulfillment, seeking personal growth and peak experiences.

Rigorous

Marked by a high level of strictness or severity, often in the context of academic standards, research methodology, or physical training.

Experimentally Generated

Derived or produced through controlled scientific experiments.