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In radio spots,the copy should have less focus than any musical pieces; otherwise,the copy can easily overwhelm the persuasive elements of these ads.
Measure of Depression
Tools or instruments used to assess the severity or presence of depressive symptoms in individuals.
Objective Test
A form of assessment with questions that have a single correct answer, designed to measure an individual's knowledge or ability without subjective judgment.
Factor Analytic
Pertaining to a statistical method that is used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors.
Correlation Matrices
Statistical tables showing the correlation coefficients between sets of variables, indicating the strength and direction of their relationships.
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