Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com

question 63

Multiple Choice

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-5) "Are smaller print ads okay? Or are you a firm believer of the ______, that is,increased size means increased recognition?" 

• A) square root law 
• B) net promoter score 
• C) forgetting function  
• D) message weight