An Account Planner

question 28

Multiple Choice

An account planner: 

• A) is more likely to suggest the idea for the visuals. 
• B) comes up with the headline or tag line. 
• C) keeps the profile of the target consumer in the team's mind. 
• D) is responsible for the actual production and is usually in charge on set.

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Definitions:

Faster Decisions

The acceleration of decision-making processes, often through improved technology or strategic planning.

More Errors

Refers to an increase in mistakes or inaccuracies in a particular process or task.

System 1

A term often used in psychology, referring to the fast, automatic, and often unconscious way of thinking, as opposed to the slower, more deliberate, and more logical System 2.

System 2

A term often related to dual-process theories in psychology, highlighting slower, more deliberative, and logical thinking, as opposed to intuitive and fast reactions.