A Copywriter Is Deciding on the Best Approach for a Social

question 89

Multiple Choice

A copywriter is deciding on the best approach for a social media ad featuring a beauty cream,and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue? 

• A) A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter. 
• B) A testimonial approach is one-sided, while a dialogue approach has two people conversing. 
• C) A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting. 
• D) A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.

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Definitions:

Motility Problems

Issues related to the movement or function of the digestive tract, muscles, or other parts of the body.

Colon And Rectum

Parts of the large intestine; the colon absorbs water and nutrients from digested food, and the rectum stores feces until excretion.

Diagnosed

Determination of a disease or condition from its signs and symptoms.

Double-Contrast Study

A radiographic technique used in medical imaging that uses two types of contrast material to better visualize the interior lining of organs.