Which of the Following Is a Tendency of Eye Movement

question 26

Multiple Choice

Which of the following is a tendency of eye movement that occurs when a person views a print advertisement? 

• A) From left to right, up to down, and from light to dark 
• B) From right to left and dark to light 
• C) From white to color and from small to big 
• D) From right to left and from light to dark

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Definitions:

Elaboration Likelihood Model

A theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

Marketing Promotions

Activities and techniques designed to enhance visibility, stimulate demand, and differentiate a product or service to boost sales.

Emotional Appeals

Marketing or advertising strategies that aim to elicit an emotional response from the audience to influence their attitudes or behaviors.

Sex, Humour, Fear

Advertising strategies aimed at capturing attention and eliciting responses by leveraging basic human emotions and reactions.