A Guideline for Television or Video Is To

question 6

Multiple Choice

A guideline for television or video is to: 

• A) emphasize the visual and reinforce it with the audio. 
• B) avoid use of the audio when showing a key visual. 
• C) let the audio tell the full brand story. 
• D) allow the visual to establish the tone and the audio to sell the benefits.

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Definitions:

Conditions of Worth

Carl Rogers' concept referring to the standards imposed on an individual by others and by themselves, which are believed to be necessary to earn positive regard.

Fully Functioning Person

A term used by Carl Rogers to describe an individual who is living in harmony with their deepest feelings and impulses, exhibiting features such as openness to experience, trust in self, and a sense of inner freedom.

Actualization Tendency

A concept in psychology referring to the inherent inclination of all human beings to grow, develop, and realize their fullest potential.

Environmental Forces

Elements such as climate, geography, natural resources, and social factors that can influence the development of societies, individual behavior, and biological ecosystems.