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Scenario 11-5 a Hospital Is Attempting to Change Its Image. in the in the Past

question 7

Multiple Choice

Scenario 11-5
A hospital is attempting to change its image. In the past, the hospital has been perceived as having a high degree of expertise across all medical services, but also as having a cold and unfeeling atmosphere. This has resulted in the hospital losing business in situations where patients feel that a procedure is simple enough that any hospital can perform it equally well. The decision is made to hire a local advertising agency. The agency's creative director meets with the hospital marketing director to develop a creative brief. It focuses on print ads for local newspapers and regional magazines, and states that advertising for the hospital must create feelings of caring and warmth, without explicitly stating that the hospital "cares"-a tactic that has been used again and again by other medical institutions.
-(Scenario 11-5) Once she has a rough draft,the art director has to admit that it is a really great-looking ad.All the elements hang together and work with each other,and the overall feel is harmonious and peaceful.She clearly understands the principle of _________.

Definitions:

Sexuality

The capacity for sexual feelings, a central aspect of human nature, encompassing sexual orientation, identity, and behaviors.

Family Politics

The dynamics of power, roles, and relationships within a family, which can reflect broader societal and cultural norms.

Racial Intermarriage

Marriages between individuals of different racial backgrounds, often viewed as a measure of social integration and changing racial attitudes.

Anti-miscegenation Laws

Regulations that prohibit interracial marriage and sometimes interracial sexual relations.