If an Advertisement Placed on the Network Television Program Is

question 69

Multiple Choice

If an advertisement placed on the network television program is watched at least once by 10 percent of the advertiser's target audience,then the _________ is said to be 10 percent.

• A) reach 
• B) frequency 
• C) scope 
• D) class

---

Definitions:

Transformational Leadership

A leadership style that inspires and motivates followers to exceed expectations, through the leader's vision and ability to encourage significant change.

Situational Leadership

A leadership style that proposes the best actions of a leader depend on the situation at hand.

Transformational Leadership

A style of leadership where the leader works with teams to identify needed change, creating a vision to guide the change through inspiration and executing the change in tandem with committed members of the group.

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, and environment.