Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com

question 67

Multiple Choice

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-5) "Do you want to restrict your television buying to _______,meaning you'll pay premium pricing charged in advance of the fall season? Or are you willing to wait and see what is still available later in the season?" 

• A) gross impressions 
• B) unmeasured media 
• C) upfronts 
• D) context effects

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Definitions:

Incidental Damages

Expenses or costs that arise directly from a breach of contract, beyond the direct damages or losses incurred.

Employment Contract

A legally binding agreement between an employer and an employee that outlines the terms of employment, including duties, responsibilities, compensation, and conditions of work.

Nominal Damages

Small monetary compensation awarded to a plaintiff in a lawsuit when no actual damage was suffered or when the plaintiff is unable to prove actual losses.

Plaintiff

The party who initiates a lawsuit or legal action against another party in a court of law.