Scenario 13-1 Crystal, a Media Buyer, Is Glancing Through the Latest Edition

question 75

Multiple Choice

Scenario 13-1
Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12- to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. 
-(Scenario 13-1) The media planner understands that a teen-oriented magazine will have one big advantage that magazines have over other print and broadcast media.Which of the following advantages is the media planner most likely referring to? 

• A) An opportunity for high frequency 
• B) A high degree of audience selectivity 
• C) The lowest cost per contact among all major media 
• D) High credibility

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Definitions:

Psychosexual Development

A Freudian theory that proposes that children pass through a series of stages centered on erogenous zones that influence their adult personality.

Phallic

Relating to or resembling a phallus or penis, often used to describe certain aspects of Freudian psychosexual development during the phallic stage.

Psychosexual Development

Freud's theory that childhood development occurs in a series of fixed psychosexual stages, each characterized by different demands for sexual gratification.

Puberty

The developmental period in which an individual becomes capable of reproduction, marked by physical growth and hormonal changes.