On a Cost-Per-Thousand (CPM)basis,the Process of Running Digital Ads

question 71

Multiple Choice

On a cost-per-thousand (CPM) basis,the process of running digital ads: 

• A) is virtually nonexistent because there is no charge for most ads.  
• B) is much less expensive than ads placed in traditional media. 
• C) compares favorably with ads placed in traditional media. 
• D) becomes a great deal more expensive than ads placed in traditional media.

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Definitions:

Purposive Sampling

A non-random sampling technique where participants are selected based on specific characteristics or criteria relevant to the research question.

Quota Sampling

A sampling method where the sample is chosen to reflect certain characteristics of the population in proportion.

Subcultural

Pertaining to a group within a larger culture that differentiates itself from the larger culture through a unique set of beliefs, values, or behaviors.

Deviant Group

A collection of individuals who deviate from societal norms or values, often resulting in societal judgment or sanction.