An Agency Has a Client Who Is Skeptical About Using

question 101

Multiple Choice

An agency has a client who is skeptical about using branded entertainment.Which of the following should he tell his client about branded entertainment in support of branded entertainment? 

• A) "Branded entertainment reaches the consumer exclusively in their home." 
• B) "Branded entertainment relates with a lifestyle experience, not about selling a product." 
• C) "Branded entertainment is the most expensive form of IBP." 
• D) "Branded entertainment is the cheapest form of IBP."

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Definitions:

Reliance on Technology

The dependence of individuals, organizations, or societies on technology for operations, communication, and efficiency.

Cost-benefit Analysis

Cost-benefit analysis is a process used to evaluate the total anticipated cost of a project compared to the benefits in order to determine the best course of action.

Outsourcing

The practice of hiring third parties to perform services or produce goods that were traditionally performed or produced in-house.

Productivity Losses

The decline in the effectiveness or efficiency of a workforce, often leading to a decrease in output, revenue, or service quality.