A Manufacturer Devises a Program to Encourage Members of the Trade

question 51

Multiple Choice

A manufacturer devises a program to encourage members of the trade to purchase its brand.It offers salespeople an extra $100 for selling one of its refrigerators,$75 for selling one of its ovens,and $50 for selling one of its dishwashers.Which of the following promotional concepts for the trade channel does this involve? 

• A) Push money 
• B) Merchandise allowance 
• C) Slotting fee 
• D) Rebates

Evaluate the ethical considerations and intentions behind persuasive business communications.

Understand the components and application of the AIDA model in constructing effective marketing and sales messages.

Identify the legal restrictions and guidelines governing promotional communications, especially in relation to the FTC.

Understand and apply standard dosage calculations based on patient weight and recommended dosages.

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Definitions:

Cord Cutting

The trend of cancelling or forgoing a cable television subscription or landline telephone service in favor of alternative internet-based or streaming services.

Cable TV

Cable TV is a system of delivering television programming to consumers via radio frequency signals transmitted through coaxial cables or digital light pulses through fixed optical fibers.

Newspaper Subscription

A paid agreement providing regular delivery or access to a newspaper, either in physical form or digitally.

Generation X

A demographic cohort following the baby boomers, generally born between the mid-1960s and early 1980s, known for its unique cultural and economic influences.