Which of the Following Is a Reason for Brand Builders

question 69

Multiple Choice

Which of the following is a reason for brand builders to participate in various forms of event sponsorships? 

• A) They want to replace traditional media entirely. 
• B) The marketer acquires the rights to display a brand name, logo, or advertising message on-site at the event. 
• C) They are trying to disengage advertising from entertainment in order to reduce brand image exposures. 
• D) They found that quirky or edgy branded entertainment builds a negative attitude in customers.

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Definitions:

Government Bureaucrats

Individuals employed within government agencies or departments, responsible for the implementation and management of policy and regulations.

Just-World Phenomenon

The cognitive bias to believe that the world is fundamentally fair, leading individuals to rationalize an otherwise inexplicable injustice as deserved by the victim.

Just-World Phenomenon

The cognitive bias to believe that the world is just and people get what they deserve, leading to a tendency to blame victims for their misfortune.

Other-Race Effect

A phenomenon in which individuals are better at recognizing faces of their own race than those of other races.