A Running Shoe Brand Sponsors a Race That Is Also

question 49

Multiple Choice

A running shoe brand sponsors a race that is also broadcast to large audiences on the television and radio.The company measures a huge number of gross media impressions.However,this does not result in a huge rise in the sales of the shoes.Which of the following is one possible reason? 

• A) The brand failed to connect to the emotional experience of the viewers. 
• B) They did not correctly estimate the number of media impressions. 
• C) They created too much direct contact with the customers leading to intrusion.  
• D) The brand allowed for the delivery of the ad message in a traditional way.

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