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Scenario 16-3 In July 2010, a Sports-Focused Social Networking Site Named MyMVPs.com

question 19

Multiple Choice

Scenario 16-3
In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents, and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, "It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player. That can give them an advantage." Still in its early stages, the company is looking to get its name out there as much as possible-and with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction. (Jeff Vorva, "MyMVPs.com Hopes to Fly High With Amateur Athletes." Chicago Tribune Local, June 16, 2010.)
-(Scenario 16-3) By sponsoring local high schools and high school sporting events,MyMVPs will be able to promote its brand to a large amount of its target audience,which is made up of athletes,parents and fans.This overlap is referred to as:

Recognize the role of nonverbal cues in communication and their susceptibility to misinterpretation.

Understand the concept of media richness and how it affects communication effectiveness.

Describe how emotional meaning is communicated and the role of social support in the workplace setting.

Analyze the impact of e-mail on communication patterns, including its advantages and disadvantages.

Definitions:

Carbon

Carbon is a chemical element with the symbol C and atomic number 6, essential to all known life, forming a vast number of compounds including carbon dioxide and organic materials.

Energy Quality

A measure of an energy source's ability to do useful work; high-quality energy can be converted to work with high efficiency.

Sunlight

is the natural light of the sun, essential for photosynthesis in plants and influencing Earth's climate and weather patterns.

Electromagnetic Radiation

A form of energy that is propagated through space or through a material medium in the form of electromagnetic waves, such as light, radio waves, and X-rays.