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Knowing Who the Best Customers Are Along with What and How

question 96

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Knowing who the best customers are along with what and how often they buy is a direct marketer's secret weapon.


Definitions:

Import Quota

A specific limit or maximum quantity (or value) of a good permitted to be imported into a country during a given period.

U.S. Imports

Goods and services brought into the United States from other countries for sale.

Net Exports

The value of a country's total exports minus the value of its total imports.

Infant Industries

Industries in the early stages of development that may be protected from international competition to allow them to grow.

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