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Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com

question 88

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Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.
-(Scenario 12-5) "Did you have a rough figure in mind concerning your _____,that is,the number of people or households that you'd like to see exposed to the chosen media at least once during the campaign?"

Definitions:

Fluid Intelligence

Those types of basic intelligence that make learning of all sorts quick and thorough. Abilities such as short-term memory, abstract thought, and speed of thinking are all usually considered part of fluid intelligence.

Age

The amount of time someone has existed or something has been in existence, often used to denote maturity, life stages, or periods of history.

Specific Genes

Particular segments of DNA that encode for traits or characteristics, influencing everything from eye color to susceptibility to certain diseases.

Charles Spearman

A psychologist who proposed the theory of general intelligence, denoted as the 'g' factor, which underlies all cognitive abilities.