A Key Aspect of Direct Marketing Is That It Is

question 88

True/False

A key aspect of direct marketing is that it is interactive; the advertiser is attempting to develop an ongoing dialogue with customers.

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Definitions:

Disposable Income

The total funds available to families for spending and saving after subtracting income tax.

Transfer Payments

Payments made by governments to individuals without any expectation of a good or service in return, such as welfare or unemployment benefits.

Marginal Propensity

This measures the likelihood of an individual or entity to spend an additional unit of currency. Specifically, it assesses how changes in income affect spending or saving habits.

Average Propensity

The ratio of total spending (consumption or saving) to total income, indicating how income is distributed across different economic activities.