Direct Marketing Is Defined as an Interactive System That Uses

question 47

Multiple Choice

Direct marketing is defined as an interactive system that uses one or more advertising media to: 

• A) develop a one-time communication with customers.  
• B) push a product through the distribution channel. 
• C) sustain a brand image. 
• D) affect a measurable response and/or transaction at any location.

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Definitions:

Established Companies

Firms that have been in business for a significant period and have developed a stable, profitable business model.

MVP

Stands for Minimum Viable Product, which is the version of a new product that allows a team to collect the maximum amount of validated learnings about customers with the least effort.

Preselling

The strategy of engaging potential customers or creating demand for a product or service before it is available.

Testing Technique

Methods or strategies used to evaluate the functionality, performance, or reliability of a system, component, or product.