A Real Estate Firm Has a Name-And-Address File

question 87

Multiple Choice

A real estate firm has a name-and-address file.It now chooses to incorporate into the file the demographic,geo-demographic,psychographic,and behavioral data of its customers.Through this type of list enhancement,the real estate firm will: 

• A) get a larger number of customer names and addresses in its database.  
• B) contribute to the ease of payment for its customers. 
• C) have a more complete description of who its customers are. 
• D) allow consumers convenient access to compare product features on its website.

---

Definitions:

Genomic Imprinting

An epigenetic phenomenon by which certain genes are expressed in a parent-of-origin-specific manner.

Twins

Two offspring born from the same pregnancy, sharing a unique biological and emotional bond.

Heterozygous

A genetic condition in which an individual has two different alleles at a particular gene locus.

Homozygous

A genetic condition where an individual has two identical alleles for a particular gene or trait.