An Auto Marketer Runs a Commercial That Implies How the Car

question 15

Multiple Choice

An auto marketer runs a commercial that implies how the car is good for the environment but the implicit and vague mention of it is questionable.Which of the following is the auto marketer using? 

• A) Cause-related advertising 
• B) Community marketing 
• C) Affinity marketing 
• D) Greenwashing

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Definitions:

Objectives

Specific, measurable goals set by individuals or organizations to achieve within a defined timeframe.

Basic Hierarchy

The fundamental structure of ranking within an organization or system, where entities are ranked according to levels of importance or authority.

Employment Discrimination

Unfair treatment of employees or job applicants based on race, color, religion, sex, national origin, age, disability, or genetic information.