Accu-Tech,a Small Company in a Tightly-Contested Market,discovers That Sales Reps

question 12

Multiple Choice

Accu-Tech,a small company in a tightly-contested market,discovers that sales reps of the firm's main competitor,Compu-World,have been making false and negative statements about Accu-Tech products and services. One of Accu-Tech's best customers calls the company's CEO asking about the rumors,and the CEO realizes that Accu-Tech may lose business from the Compu-World claims. What should Accu-Tech most likely do?

• A)Take out a full-page ad in the local newspaper disputing the claims with facts and stating that Compu-World has been lying to customers.
• B)Talk to Accu-Tech customers in person to give them the facts and research that support the truth about the firm's products and services.
• C)Contact the Compu-World CEO and arrange to divide up the local market to avoid duplicitous sales tactics.
• D)Take Compu-World to court for business libel and reciprocity unless the firm issues a public apology.
• E)Engage in a mass media campaign to spread negative information about Compu-World.

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