Roni Harris, a College Student in the Business Department of Her

question 45

Multiple Choice

Roni Harris, a college student in the business department of her local university, originally planned to major in accounting. However, she discovered an interest in product marketing and sales and is taking courses in these areas.
-During an interview for part-time sales position with Compu-Tex,a firm that sells software subscriptions,Roni is asked to discuss a time that she partnered with another person or group to achieve the other party's goal.Which example should Roni most likely describe?

• A) Roni sold her used textbooks to a friend who was taking a course Roni had taken the previous semester.
• B) Roni audited the books of the Investment Club to make sure she had calculated earnings and fees correctly.
• C) Roni spoke Mandarin to the server at her favorite Chinese restaurant so the server could understand her more easily.
• D) Roni watched and analyzed the gait of a track teammate so the teammate could choose the best shoes for her stride.
• E) Roni organized the volunteer schedule for the art therapy program to ensure a proper balance between her school and volunteer obligations.

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Definitions:

Nonpersonal Communication

Promotion or advertising activities where there is no direct face-to-face interaction between the sender and receiver.

Customized Interaction

A personalized approach to customer service and engagement that tailors the experience to meet the individual needs and preferences of each customer.

Direct Marketing

Direct marketing is a type of advertising that allows businesses to communicate straight to the customer through various mediums, including email, mail, phone, and in person.

Advertising

The practice of promoting products or services through various media to attract consumer interest.