Which of the Following Is the Best Use of a CRM

question 30

Multiple Choice

Which of the following is the best use of a CRM system for an AdVance salesperson in terms of relationship strategy?

• A)remembering customers' birthdays to send them cards to maintain a personal connection and request referrals
• B)sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
• C)sending e-mails reminding prospects that AdVance can mix custom fertilizer formulations
• D)tracking the salesperson's activities and sales on a weekly and monthly basis
• E)determining what information is still needed to complete the customer's file

---

Definitions:

Accounting Information Systems

Systems that collect, store, and process financial and accounting data to produce informational reports that management or other interested parties can use to make business decisions.