Clyde, the Owner of Quick-Clean, a Laundromat, Notices That the Laundromat

question 67

Multiple Choice

Clyde, the owner of Quick-Clean, a laundromat, notices that the laundromat across the street, E-Z Clean, offers free pick-up and delivery of laundry from Monday to Friday, 9-5. Clyde has observed that many Quick-Clean customers seem frazzled and overburdened both when they drop clothing off before work in the morning and when they pick up their clean laundry after work.
-Clyde realizes that to improve sales he needs to fully understand the services and value offered by E-Z Clean and other laundromats in the area.Which of the following would be the LEAST useful resource for Clyde?

• A) competitors' Websites
• B) competitors' press releases
• C) appliance brands used by the competition
• D) marketing materials used by the competition
• E) pricing and service structures of the competition

---

Definitions:

Somatic

Relating to or affecting the body, distinct from the mind or emotions.

Severity

The degree of intensity or seriousness of a condition, situation, or symptom.

Frequency

The rate at which something occurs or is repeated over a particular period of time or in a given sample.

Duration

The length of time that an event or condition lasts or continues.