The Primary Benefit of Providing Online Product Information to Salespeople

question 8

Multiple Choice

The primary benefit of providing online product information to salespeople is that the information:

• A)allows software integration
• B)builds customer relationships
• C)highlights product benefits
• D)can be accessed at any time
• E)can be redesigned easily

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Definitions:

Repeat Purchasing

The act by consumers of buying the same product or service again, indicating satisfaction and loyalty towards the brand.

Competitive Environment

A market scenario where businesses are in competition with each other to attract customers and achieve higher sales.

Free Association

A psychological technique in which a person responds to a word or idea spontaneously with the first word or idea that comes to mind.

Unaided Recall

A measure of memory where respondents reveal what brands or products come to mind without any cues or prompts.