People Buy Products If They Fulfill a Problem-Solving Need

question 34

True/False

People buy products if they fulfill a problem-solving need.

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Definitions:

Reciprocity

A social norm dictating that people should return the help or kindness they receive from others.

Communicator

A person or device that transmits or exchanges information.

Audience

A group of individuals who gather to watch, listen to, or read a performance, presentation, or work of art.

Motive

An internal driving force that causes a person to take action and pursue goals.