Phil Has Observed That Today's Car Buyers Are More Knowledgeable

question 53

Multiple Choice

Phil has observed that today's car buyers are more knowledgeable than car buyers in the past,primarily due to the Internet. Such car buyers gather information on all aspects of a car,from the manufacturing process to service contracts,and they respond best to a value-added selling strategy. What advice should Phil most likely give to his sales team when they are faced with such knowledgeable buyers?

• A)Drop the price significantly under the list price.
• B)Create rapport with the buyer to build instant customer loyalty.
• C)Tailor the product to the buyer's needs and provide superior service.
• D)Augment the product by adding extra features for only a minimal fee.
• E)Appeal to the buyer's sense of style and luxury through differentiation.

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Definitions:

Violent Behavior

Acts characterized by physical force with the intent to harm, damage, or violate another being or object.

Helping Process

A systematic series of actions directed towards providing assistance or support to others.

Assessment Phase

The initial stage in various professional and therapeutic processes where the situation, needs, or conditions of an individual or group are evaluated.

Interventions

Actions taken to improve situations or solve problems, often with specific aims or goals in mind.