A Value Proposition Is Best Defined as A

question 29

Multiple Choice

A value proposition is best defined as a:

• A)set of benefits a firm promises to deliver to satisfy customer needs
• B)demand-based model for structuring the marketing mix
• C)strategy for aligning features and prices
• D)firm's international positioning strategy
• E)function of long-term production costs

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Definitions:

Conditioned Stimuli

Previously neutral stimuli that, after association with an unconditioned stimulus, elicit a conditioned response in classical conditioning.

Unconditioned Stimuli

In classical conditioning, a stimulus that naturally triggers an automatic response without prior learning.

Higher-Order Conditioning

A conditioning process where a stimulus that's associated with a conditioned stimulus also becomes a conditioned stimulus itself.

Spontaneous Recovery

The reappearance of an extinguished response (in a weaker form) when an organism is exposed to the original conditioned stimulus following a rest period.