Terrance Simpson Is a Sales Representative for Swim-Tex, a Swimming

question 16

Essay

Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-Terrance has identified that a customer strongly identifies with social groups and is influenced heavily by her role,reference,social class,and culture. What would be important for Terrance to do to win the sale from this customer?
A)Position the product as being a luxury product.
B)Position the product as fitting with the groups the customer identifies with.
C)Position the product as being the standard across all groups.
D)Assume the mannerisms of the culture the customer identifies with.
E)Mimic the customer's speech patterns to create rapport.

• A)Position the product as being a luxury product.
• B)Position the product as fitting with the groups the customer identifies with.
• C)Position the product as being the standard across all groups.
• D)Assume the mannerisms of the culture the customer identifies with.
• E)Mimic the customer's speech patterns to create rapport.

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Definitions:

Sacrifice Ratio

An economic term that refers to the amount of production or output that must be forgone in order to reduce inflation by one percentage point.

Disinflates

The process of reducing the rate of inflation; a slowing in the rate at which prices increase, typically as a result of monetary policy actions.

Sacrifice Ratio

The sacrifice ratio is an economic concept that measures the cost of reducing inflation in terms of lost output or unemployment.

Disinflates

A process in which the rate of inflation decreases over time but does not turn negative.