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Braeden Innovations Is a Company That Sells Database Systems and Software

question 51

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Braeden Innovations is a company that sells database systems and software integration packages to schools and universities. Po Komacho is a trade sales representative with Braeden Innovations. As a trade sales representative, she promotes the company and its products to software resellers and supports their sales representatives in selling Braeden's software to clients. A large part of her job involves attending industry trade shows and working at the Braeden Innovations booth at the exhibit hall of the trade show.
-Po has a bigger challenge in keeping track of brochures and literature than do other types of sales representatives. Which of the following would most likely enable Po to organize her selling tools better?


Definitions:

Scapegoat Theory

The theory that prejudice offers an outlet for anger by providing someone to blame.

Just-world Phenomenon

The cognitive bias to believe that the world is fundamentally fair, leading individuals to rationalize unjust situations by blaming the victims.

Ingroup Bias

The tendency to favor members of one's own group over those in other groups.

Scapegoat Theory

A psychological and sociological concept where individuals or groups are unfairly blamed for problems not of their making, often to deflect responsibility from the true sources.

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