A Start-Up Has Developed a Business-To-Business Product That Allows for Integration

question 28

Multiple Choice

A start-up has developed a business-to-business product that allows for integration of inventory, billing, shipping, teleconferencing, and webinar functions. This allows salespeople to demonstrate, check inventory, close a sale, and ship the product during a presentation with the client in person or by webinar.
-How does a sales rep most likely create value for the customer with this product?

• A)Sell the customer the exact components that will integrate with the customer's current system.
• B)Speed the transaction along so that the customer can purchase quickly.
• C)Offer a lower price if the customer buys more than one system.
• D)Offer to demonstrate the product in the customer's office.
• E)Allow the customer to see a demo of the product online to see how they will be able to use the product.

Differentiate between various business strategies such as cost leadership, differentiation, and focus strategies.

Identify the critical issues and challenges in strategic planning and implementation.

Understand the role of corporate governance in strategic management and its impact on organizational success.

Grasp the essentials of strategic management processes and their relevance to gaining competitive advantage.

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Definitions:

MMPI

The Minnesota Multiphasic Personality Inventory, a standardized psychometric test of adult personality and psychopathology used to diagnose mental disorders.

Freud's Model

Sigmund Freud's structural model of the psyche, which divides it into the id, ego, and superego components, responsible for human behavior and emotion.

Id, Ego

Components of Sigmund Freud's psychoanalytic theory where the id is the set of uncoordinated instinctual desires, and the ego is the organized, realistic part that mediates between the desires of the id and reality.

Superego

The part of a person's mind that acts as a self-critical conscience, reflecting social standards learned from parents and teachers.