To Become a Successful Salesperson,Sanchez Had to Adopt a Personal

question 44

Multiple Choice

To become a successful salesperson,Sanchez had to adopt a personal selling philosophy. Which of the three prescriptions of that philosophy is not only a mindset but a skill that he has practiced and honed to become successful?

• A)adopt the marketing concept
• B)value personal selling
• C)assume the role of problem solver or partner in helping customers make informed and intelligent buying decisions
• D)focus on product knowledge and everything else will follow
• E)develop the ability to create rapport with customers so they are buying from a friend

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Definitions:

Incremental Income

The additional income that is generated as a result of a specific business decision or activity.

Incremental Costs

Additional costs associated with producing one extra unit of a product or delivering an additional service.

Direct Materials

Raw materials that are directly used in the manufacturing of a product and can be easily traced to the finished product.

Direct Labor

The cost of labor that can directly be associated with the production of goods or services.