A Company Has Developed a Calendar/messaging/paperwork Center That Helps Working

question 51

Multiple Choice

A company has developed a calendar/messaging/paperwork center that helps working mothers organize their families' schedules and paperwork. All the mothers who have tried it have loved it, and it is priced comparably to normal planners, although it offers much more.
-Because this product looks similar to other products and only differentiates itself when a customer uses it,customers might be more influenced to buy it because of:

• A)advertising on websites geared to women
• B)marketing campaigns in non-traditional outlets
• C)word of mouth endorsements from other mothers
• D)teacher recommendations
• E)telephone marketing campaigns

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Definitions:

Decoding

The process by which the receiver interprets the sender’s message.

IMC Message

Integrated Marketing Communications message, which ensures all forms of communications and messages are carefully linked together to provide a unified message across all marketing channels.

Television Commercial

A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.

AIDA Model

A common model of the series of mental stages through which consumers move as a result of marketing communications.