Mia Is Meeting a Potential Customer to Give a Sales

question 21

Multiple Choice

Mia is meeting a potential customer to give a sales presentation and is concerned about what to wear. Which of the following would most likely enable Mia to convey a professional image?

• A)brightly colored dress
• B)loose fitting shirt
• C)layers of jewelry
• D)scuffed shoes
• E)tailored skirt

Understand the challenges and uncertainties in estimating future cash flows for various project types.

Acknowledge the impact of a project on other parts of the company and the treatment of related expenses.

Comprehend the principles of incremental cash flow analysis in capital budgeting decisions.

Realize the role of sunk costs and their irrelevance to future cash flow estimations.

---

Definitions:

Total Utility

The overall satisfaction or value a consumer gets from consuming a certain quantity of goods or services.

Marginal Utility

The added satisfaction a consumer gets from having one more unit of a good or service.

Demand Schedule

A table that lists the quantity of a good or service demanded by consumers at various price levels.

Marginal Utility Data

Information that quantifies the added satisfaction a consumer gains from consuming one more unit of a good or service.